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Showroom: Modern Bathroom

Using Unity 3D for consumer products or services is an innovative way of using the infrastructure of a gaming platform to interact with mobile and app based products.

Diversify your ability to reach consumers by looking at marketing in a new and innovative way. Capitalize on an already growing trend of interactive experiences and bring your content to a platform that gives you rich interactive 3D experiences that create lasting branding diversity!Being competitive means reaching your user where they're most comfortable. It is now second nature for us to want to go up to a screen touch it, move it and examine the contents and their relevance to our life. This means that now more than ever it is essential that you are in the palm of every consumers hand.
Using technology like Unity 3D allows for the user to have an experience in which they can learn more about your product, while engaged at a multitude of levels. Users can explore the environment by clicking on products, or watching videos and testimonials about your service, purchasing products, and interacting with your brand. With the addition of in game analytics, we can monitor a user’s every step. Find out their patterns and points of interaction, goals reached, tasked accomplished; enabling you to evolve the user experience based on qualitative data.

Marketing Integration: The 360 Approach

It is important to not only cover the traditional interactions such as collateral, or print advertising; but to go the non-traditional route as well. Interactive experiences go beyond because they are intuitive in nature and respond to the user.Gaming or similar interactions gain a different audience and interacts with consumers where they feel comfortable.

Interactive pieces can be integrated with your current marketing website and digital/print based advertising. This adds depth to your portfolio and extends your user reach. Many users are now on multiple devices and the world is at their fingertips. Having multiple interactive touch points allows them to choose in which manner they would like to interact.

Interactive information allows for an in depth discussion on a feature and it benefits that were previously one dimension; they can be targeted for specific products or services.

Extend your reach online or offline!

OFFLINE: It can also be download onto a device to be used for information and brand interactions while offline. Can be used as a sales apps, presentation, and interactive experiences for LOB's or multiple marketing campaigns.

ONLINE: Once the application goes online it can be updated. In app purchases lead to an integrated shopping/ e-commerce experience for your customers.

Modeling Workflow

Modeling for unity 3d involves taking high resolution models and creating low resolution  counterparts. By keeping the model low-res we were able to create great work flows that keep the file size low but still give you great imagery.

The most important step in modeling for Unity 3D is scale. We started off first by creating a baseline scale for our world. Once established we were able to model all of our room assets based on that. From the toilet bowl to the paintings, our established baselines really came in handy when new items were added to the world post our original designs.

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Creating a Towel

The towel was created using a little bit of cloth physics. Though we could have modeled the towel in zbrush, we decided to go down the simulation path to add a more natural free-form feel. The downside of using cloth simulations though, is that you need to have a really high resolution model. One that Can’t be used within Unity 3d. We have a number of workflows to fix this , for this we choose to use Topogun to create a new retopology mesh. After creating the uv’s the model was prepped for creating it’s substance.

What’s great about substance designer is that it allows you to use a non-destructive workflow. Mixing and blending nodes as we went, we were able to create a random generated noise that we used for our diffuse map but also to run our normal map.  In the video below  you will notice that we actually end up combining our normal with our Passion 47 logo. All in substance designer without having to create a complicated boolean mesh.  This gave us the ability to fake depth in our towel while keeping the design fluid.

Speed Texturing:
Substance Designer and Unity 3D

In this video you will see our workflow and how we jump in between Unity and Substance Designer to get our textures just right. Using features like exposed parameters, custom normal maps from vector files, filters and so many others; you will get a good look at the power of substance and Unity 3D.

Speed Modeling:
Making of the Towel Roll

There are so many workflow variations for modeling for games. In this video we show you how we go from Zbrush, Topogun, 3D Coat, Maya, Substance Designer and Finally to Unity 3d. Each app has its strengths: Zbrush for organic modeling; Topogun for creating retopology; 3d Coat for creating uv’s; Maya to match our scene size; Substance designer to bake textures, normal and ambient occlusion maps.

Substance Designer 

Optimizing meshes is really an art in itself. Because we knew that our models need to be both in Unity 3d and stream over the web; we really had to keep an eye out on the polygon count. Using tools like Zbrush it can really blow up the polys up into the millions. Which may look great but would perform horribly.

Combining both low poly and various baked maps, we were able to really keep as much detail as possible from our high res models. The notable difference is that we didn’t have to sacrifice performance to achieve it.

Optimize Mesh For Unity 3D

Optimizing meshes is really an art in itself. Because we knew that our models need to be both in Unity 3d and stream over the web; we really had to keep an eye out on the polygon count. Using tools like Zbrush it can really blow up the polys up into the millions. Which may look great but would perform horribly. Combining both low poly and various baked maps, we were able to really keep as much detail as possible from our high res models. The notable difference is that we didn’t have to sacrifice performance to achieve it.

Teaching Through Videos