Dr. Mirza Hand Surgeon
World renown hand surgeon and pioneer in the advancements and research of Carpal Tunnel Syndrome Dr. A Mirza, was in need of a full brand overhaul that would take his personal brand, AM Surgical and North Shore Surgi-Center and create a unified message .
What was great about this project was the fact that it was a full re-branding effort. Which really gave us the chance to to research the brand and put forth a strategy that addressed the brand as a whole. Which included medical instruments, surgeries and their office
We decided the focus should be on creating a message that both fellow doctors and patients can understand. To illustrate this, we developed a website and created a series of motion graphics pieces as a means to introduce Dr. Mirza's inventions as well as give patients a better understanding of the procedures they would be potentially receiving.
A combination of PHP with Zend Framework 1, Jquery, HTML, CSS, Flash and XML.
As part of the re-branding effort we needed to find a better way of explaining the advancements in Carpal
Tunnel Syndrome. As a result we crated a series of motion graphics pieces that explained the
basic procedures with visual representation of life styles and illustrations.