Life Base for Women is an extension of media conglomerate Encompass Media. They decided on extending their advertising opportunities into a focused women’s market that caters to fitness, salon, maternity, OBGYN, experiential and event media. We were able to work from the inception to launch in creating and establishing a brand image and presence.
Web Technologies A combination of PHP with Zend Framework 1, Jquery, HTML, CSS, Flash and XML. Motion Graphics As part of the re-branding effort we needed to find a better way of explaining the advancements in Carpal Tunnel Syndrome. As a result we crated a series of motion graphics pieces that explained the basic procedures [...]
Along with the new cartoon Marvel needed the flash for the site developed to be flexible and reusable. The goal was to ensure that the flash was able to load data dynamically and allow for interchanging x, y and z positions along with swapping characters, objects and animation from within the xml.
This new flash based website needed to be SEO friendly, encompass rich media and the flexibility to swap any assets or text. The decision was made to go with Actionscript 3.0, XML, Custom Video Players for both 16:9 and 4:3and SWFAddress for SEO. The site fully functions from within the xml allowing for ease of update and maintenance.